Social Investment in the Children's Toy Industry: Foresight Vision

Document Type : Original Article

Author

Vice Dean of the College of Arts for Postgraduate Studies and Research, Editor-in-Chief of the College of Arts Magazine Professor in the Department of Sociology, Faculty of Arts, Cairo University

Abstract

Social investment in the children's toy industry has become increasingly important in today's economy, particularly as the social, economic and technological challenges facing the industry in our Arab region, and the development of the toy market globally. In light of this background, the paper rises to a main question: What are the basic dimensions of social investment in the children's toy industry? To answer this question, the paper set out to present a socio-economic analysis of the children's toys industry and its social returns. The paper also discusses the main role of social spending in supporting the productive capacity and economic growth of the children's toys industry, and the social responsibility of children's toy companies and their ability to meet societal expectations based on the main dimensions of trust that enhance Develop safe and innovative games. In addition, the paper highlights the social roles of children's toy makers in investing that creative industry in building human capital, as well as building creative capacities in the toy industry, in a way that supports creative entrepreneurship. The paper attempts to play an applied role in exercising responsible social investment by supporting the therapeutic toy industry targeting children with behavioural problems and psychological disorders, as well as social investment in the toy industry for children with concern, by designing games that are in line with them, and this can only be achieved by supporting the national production of the industry.. Finally, the paper attempts to identify an applied role for the practice of responsible social investment by supporting the therapeutic games industry targeting children with behavioral problems and psychological disorders, as well as social investment in the games industry for children with determination, by designing games that are in line with them. By supporting the national production of that industry.

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